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Tuesday, September 11, 2007

Has Your Business Opportunity Let You Down?

More and more people are reporting that they have spent substantial amounts of money for an online business and received far too little in return.

Has that been your experience?

I've been there. Like you, I've spent countless hours - often in the middle of the night (my boss *loved* the bags under my eyes the next day!) looking for the right business.

Perhaps like you, I found several that looked and sounded good enough for me to plunk down my hard earned cash.

And it WAS hard earned! You know what I mean.

And then it happened -- that deafening sound of... nothing!

That's right - I got NOTHING real for my money. Oh sure, I could access some website and read until my eyes fell out of my head.

Or I could get on the company "conference call" and listen in while other sheep got sheared.

But when it came to real help or real products ... NOTHING.

I began to wonder "Are others losing their money and getting discouraged too?"

So I visited forums, blogs and other online meeting places to find out.

It didn't take long to discover that others were losing their hard earned money, and becoming discouraged that the Internet was one big scam waiting to attack their Visa.

And that is the exact moment I decided to create my Business Opportunity Credibility Checklist.

And I give it to you today ... FREE!

The checklist below contains five items that ANY business you evaluate MUST have before you move forward.

If any one is missing, my advice is to run - not walk - away from that business. Or you could get hurt again.

---> PRINCIPLE 1 - A Product People Want

It doesn't matter how slick the sales letter is, how crisp the audio sounds or how compelling the lead capture page looks ... you must sell what people want to buy.

So, what do people want? They want the same things you want. Time with their family. The chance to make more money and work for themselves. They want to travel.

If you watch the ads on television you will see what people want ... to look good, to feel good, to be free.

So, make sure above all your company offers something that people want.

---> PRINCIPLE 2 - A *Proven* System Of Marketing

This may sound radical, but when it comes to marketing your new product you really shouldn't care too much about the methods.

* But you should care a GREAT deal about the results! *

Make them share with you the results they have achieved. Listen to the people who provide testimonials. Read what they have to say. Call them if you can.

But not matter what else happens, you must know that the company knows their stuff when it comes to marketing online!

---> PRINCIPLE 3 - Tools To Help You Succeed

You are going to need tools. Even with a proven marketing system you will still need to make decisions.

Your primary job will be to place ads, so you must make sure *they* provide tested and proven ads for you to use. They should also suggest where you can advertise.

Before you join any business, get a sense of what is required of you and then ask if they can help.

If they say yes, move forward. If they balk, you should balk too.

---> PRINCIPLE 4 - The Right Compensation Package

All of that above is meaningless if you're not making enough money. This is your business, after all, and it must be thought of as a business.

The key here is to realize that no business makes 20 or 50 or 100 sales a day. So you need to make sure that when sales do happen you are properly compensated.

So, how much is enough? Only you can decide. But my guidelines have always been that I want to make hundreds of dollars per sale, not $10 per sale.

Things to look for are considerations like "pass up" sales, how quickly do you get paid, how often do you get paid, and how much do you get paid.

Be sure to get those questions answered up front to avoid surprises.

---> PRINCIPLE 5 - The Human Touch

I've saved the best for last. This might be the most important.

You must realize that everyone online can write a great sales letter or hire a writer to write one.

So you must speak with a human. A person who asked the same questions you have and decided to move ahead. Why did they do that? Has it been what they thought it would be? Better or worse?

These questions and more must be asked and answered well. Only then can you move ahead.

Be sure too that you can call this person back if you have further questions. Don't settle for some sales pitch or pre-recorded question and answer session. Go for getting *your* questions answered, and answered well.

There you have my Business Opportunity Credibility Checklist. I want to encourage you about the journey you are undertaking by saying this ...

There ARE wonderful businesses out there that really can change your life. You do not need an advanced degree, special skills or big amounts of money to get started.

But you do need to find the right business for YOU, and my checklist will help you do just that.

I hope you enjoy it and wish you the best.

(c) Damian Benko

Damian Benko helps real people find the online business that is right for them. An expert at spotting real business opportunity, you can call Damian right now at 770-634-1491 to ask about ANY online business. Or you can visit him at http://www.truthaboutpassport.com/

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